Commercial targets

The commercial targets for this project are basically the following:

• Transfer knowledge and new technologies from a research centre like the IIIA-CSIC to AUTEC, a provider of electronic auction systems.
• Introduce a new environment for B2B electronic commerce in the commercialisation of fresh fish.
• Creation of new tools for remote purchasers that will enable them to use, in a user-friendly manner, this new purchase system. These tools will be transferred to AUTEC for their distribution and commercialisation after adaptation to the different users' needs.